The Essential Feminine Company - Empowering Women to Create Successful Businesses and Lives

News

Welcome to the news section of our site. We are delighted to be launching The Essential Feminine Company (TEF)™ and that you have joined us for our launch. TEF will be offering amazing webinars, products, consulting and opportunities for women world-wide. Also, check our blog and calendar for news and updates. Links to our blogs can be found on the bottom of our every page.

Beyond Uncertainty

More so than ever before in the last fifty years, uncertainty is a part of everyday life. We are living today in a time when a lack of economic security, stressed relationships, and world upheaval puts pressure on each of us. To flourish in the face of this pressure, it is necessary to step back, take charge and consider what goal we want to move towards. An important question to ask is: What do I want to come of this? Since doubt comes when we hold conflicting desires, being clear of our purpose is the first step in becoming free from our doubts and fears. Knowing our purpose and holding it steadfastly allows the things we need to come towards us.

By understanding our purpose and ourselves, we can be confident in the face of the world’s uncertainty. If our purpose is aligned with hope and the highest possible good, it cannot fail. So, ask yourself where your greatest about of uncertainty lies. Ask why it exists in your life at this time and what you can learn about yourself from it. Ask what is the highest good that can come from it. Let the answers come to you and you may be surprised at you inner strength and reserves.

Maureen Simon

"Do Women Understand their Essential Place in the World?"

"Ideas and products and messages and behaviors spread just like viruses do".
The Tipping Point, Malcolm Gladwell

I believe that there has not been a time in modern history on a cross-cultural and global basis where men and women have stood side by side, providing leadership that equally respects and acknowledges both masculine and feminine attributes. I believe that that time has now come. It is now time for us to create a more equitable, harmonious and more successful business, political and community environments as we integrate the feminine and masculine traits. Women have an opportunity to now step forward and to chose to make greater leadership contributions across these arenas by leveraging the innate feminine attributes that they have for so long set aside in order to adapt to the masculine culture that defines our world today.

So what will it take for a major awakening in women to occur? How will women realize that when the strong feminine gifts that we hold are integrated in to the decisions of the world that healing of wars, corrupt businesses and our planet will follow? Malcolm Gladwell in his brilliant book, "The Tipping Point", speaks about ideas, products, and messages spreading like viruses. It is now time for women to understand and own the essential role that their feminine attributes contribute such as relationship building, web thinking, inclusive communication, to name a few. These attributes must be honored and valued by ourselves before a tipping point in awareness or the collective conscience can occur.

As a woman, do you understand the unique and precious values and gifts that your feminine attributes can play in the world? Where can you contribute your wisdom, knowledge and care to make a difference in the world? We must understand and value the gifts of the feminine in order for there to be a tipping point that travels across the world and proudly claims – that women hold an essential role in the world today.

Maureen Simon

Nobel Prize In Economics Goes To First Woman

By Mark Memmott
From npr.org

For the first time since the award was first given out in 1969, the Nobel Prize in economics has gone to a woman.

Americans Elinor Ostrom of Indiana University and Oliver Williamson of the University of California, Berkeley, are sharing the honor and the $1.4 million that comes with it.

The Committee says that Ostrom, born in 1933 in Los Angeles:
Challenged the conventional wisdom that common property is poorly managed and should be either regulated by central authorities or privatized. Based on numerous studies of user-managed fish stocks, pastures, woods, lakes, and groundwater basins, Ostrom concludes that the outcomes are, more often than not, better than predicted by standard theories.

The shorthand, according to the Associated Press, is that she is being honored for "her work in economic governance." A record five women won Nobel prizes this year.