The Essential Feminine Company - Empowering Women to Create Successful Businesses and Lives

Last year despite the economic crisis we were experiencing the 5^th annual Women’s Forum for the Economy and Society was held in Deauville, France in October.  They called it Women’s Forum – Think again, think ahead! It is time for action, change and hope.  In December 2009, a review by * Julia Harrison, Managing Partner of FD Blueprint (FD Blueprint is a leading EU public affairs company) and Member Founding Committee of Women’s Forum (Belgium).came out in the European Business Review which you may have missed. 

The contents of her article and the Forum are worth noting.  While the economic crisis of last year threatened holding the conference, a factor in favor of holding forum, according to Ms. Harrison, was “…the recognition that women’s role in all aspects of society and the economy is now more relevant than ever.”  She goes on to state, “Although recent studies have not been able to show categorically that companies perform better if women are present in substantial numbers at board level, they do show that the quality and soundness of decision making improves dramatically in diverse senior teams and that many aspects of performance improve.”

In conclusion her article stated, “What clearly emerged from the Women’s Forum in 2009 is the insight that with global economic crisis come global issues that are so complex and intertwined, no one party can hand off responsibility to another.  Business, professionals, academics, innovators, entrepreneurs, governments and public bodies alike have to care and have to take up these challenges practically. We need to find different models for social and economic progress or face repercussions and continued cyclical economic time bombs.  The Women’s Forum put women at the centre of this challenge and the heart of the solution. Time well spent.”

In order for us to meet this challenge, we women must understand and rely on our feminine attributes; attributes that include: collaboration, relationship building, verbal agility and intuition.  These are the gifts we have that will discover the “different models for social and economic progress” that are so needed in today’s world and in the world of the future.  Notice in your life when you are using these gifts and when you could rely on them even more.  Cultivate them and let them blossom.  As they grow, your life and business will grow.  You will be empowering your relationships and empowering your success.  You will truly become women influencing now.